2026-01-31
On January 31, 2026, to strengthen the professional capacity building of branch offices, deepen regional collaboration, and respond actively to the integrated development trend of specialization and regionalization in the legal service industry, a delegation of representatives from the Management Committee and Board of Supervisors of Yingke Shanghai visited Yingke Shenzhen for work exchanges. This in-depth exchange between Shanghai and Shenzhen aimed to learn from each other's outstanding development models through on-site visits and intellectual exchanges, and jointly explore innovative paths for the high-quality and integrated collaborative development of law firms.
Director Wang Chengen delivered a speech themed "Strengthen Core Competitiveness, Win through Differentiation". He emphasized that the work of the Professional Guidance Committee should focus on the law firm's revenue and scale goals, guided by the people-oriented philosophy, and systematically empower the professional development of lawyers through measures such as improving per capita revenue, reducing staff turnover, and promoting the integration of "law + technology". He pointed out that lawyers should base themselves on differentiated competition and highlight their core strengths, and put forward the "Four-Step Circular Method" accordingly: guiding lawyers to focus on professional fields, summarizing and refining successful cases, conducting effective publicity, and achieving precise customer acquisition. Director Wang Chengen further noted that outstanding cases are the most powerful tool for customer development. He also stressed that highlighting core strengths is not contradictory to expanding into new fields, and avoiding homogeneous competition does not prevent collaboration with colleagues in the same field, ultimately achieving sustainable win-win results for both lawyers and the law firm.
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